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Northwestern Prevention Collaborative is a partnership among four substance abuse coalitions in the Lord Fairfax Planning District, representing the City of Winchester and the counties of Clarke, Frederick, Page, Shenandoah, and Warren. Focusing on the heroin/opioid epidemic, the collaborative is the first in Virginia’s Northwestern region to combine prevention and treatment, with the dual goals of preventing young people from abusing prescription drugs and reducing the number of heroin/prescription drug overdose deaths. Northwestern Prevention Collaborative is funded by the Virginia Department of Behavioral Health and Developmental Services.

Below are the first two videos in a four-part public service announcement series highlighting the highly addictive nature of opioids with a stigma-reducing message. The overarching message of this series is that “becoming addicted to opioids is easier than you think,” and it tells the stories of four fictional characters who become addicted to prescription pain medication after sustaining an injury.